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On June 30, 2024, Bank Mandiri successfully held the Mandiri Jogja Marathon (MJM) at Candi Prambanan, Yogyakarta. This annual running event was organized to promote ecotourism by offering a sports experience that emphasizes environmental sustainability. Approximately 8,000 participants from various countries such as Malaysia, Japan, China, Australia, France, Kenya and the United States participated in MJM 2024. The high number of participants in MJM 2024 certainly had a positive impact on the economic growth in the Yogyakarta region.
During the event, Simple Cycle successfully collaborated with Akkar Juice Bar as the food and beverages tenant that opened a booth themed 'refresh & recycle'. In an effort to raise awareness about sustainable lifestyles in managing waste, Simple Cycle and Akkar Juice Bar provided a special Drop Box for Akkar Juice Bar's consumed beverage bottles. For every bottle returned through the Drop Box, customers received a discount on their next purchase. This initiative was also aligned with the spirit promoted by Bank Mandiri through the Clean Action Mandiri movement at MJM 2024.
Through MJM 2024, Simple Cycle was able to widely introduce the community to the quality of products made from recycled plastic waste. Many MJM participants were enthusiastic, including Mr. Ganjar Pranowo, upon learning that Simple Cycle's products were made from plastic bottle caps. "Wow, this is a great work by the young generation. Recycling plastic can indeed create beautiful and cool products. This is a creative way for young people to make attractive works from recycled plastic waste. Simple Cycle is amazing!" expressed Mr. Ganjar Pranowo.
Bank Mandiri's Corporate Secretary, Teuku Ali Usman, stated that MJM 2024 was a tangible manifestation of Bank Mandiri's commitment to sustainability. Through collaborations involving many micro, small, and medium enterprises (UMKM), Simple Cycle, together with Akkar Juice Bar, continued their efforts to inspire a broader community to care more about the environment and commit to supporting a healthy lifestyle to improve quality of life and develop Indonesia's economy.
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